Top 5 Beauty Retail Apps on Android in Oceania Q1 2024

In the first quarter of 2024, beauty retail apps on the Android platform in Oceania showed diverse performance trends. Here’s a detailed look at the top five applications:

MECCA - Beauty Shopping experienced a varied trend in weekly downloads. Starting at approximately 1.9K downloads in early January, the app saw a peak of around 2.9K in the week of February 12. The quarter ended with a slight decline, reaching about 1.7K downloads in the last week of March.

SEPHORA - Beauty Shopping maintained a relatively stable download rate, beginning the quarter with around 1.6K downloads and peaking at roughly 1.8K in early March. Weekly active users showed a consistent pattern, starting at approximately 10.6K and peaking at nearly 11.5K in mid-January, before slightly tapering off to around 10.1K by the end of the quarter.

Adore Beauty | Shop Beauty Now saw its weekly downloads fluctuate throughout the quarter. The app started with about 649 downloads in the first week of January, peaked at around 1.1K in mid-March, and ended the quarter with roughly 735 downloads.

LOOKFANTASTIC -Beauty Shopping showed significant variations in download numbers. The app began with a modest 41 downloads in early January, saw a notable increase to about 761 in the week of February 19, and concluded the quarter with 107 downloads. Active user numbers followed a similar trajectory, starting at 770 and peaking at approximately 2.5K in late February, before declining to around 1.2K by the end of March.

OLIVEYOUNG GLOBAL displayed a steady increase in weekly downloads, starting at 225 in early January and reaching 422 by early March. The app’s active user base also grew, beginning at 1K users and peaking at 1.3K in early March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.